💥How to Write Headlines that Makes People Buy from You
“How the hell do I get this done?!?!”
I was up all night, staring at my screen, typing and deleting, typing and deleting.
I was thinking: “How do I get this right? How do I make people curious in what I have to offer?”
“This one has to be it…”
But nothing seemed to work. No headline seemed to fit.
You see, headlines are like first impressions. They can make or break your chances of getting visits, clicks, and sales.
Because of this, I was frustrated and exhausted.
But then, I stumbled upon a simple formula that changed everything.
A formula that helped me write headlines that were clear, catchy, and compelling.
A formula that helped me attract more attention, more leads, and more customers.
A formula that’s so simple, it’ll shock you!
You see, most creators and founders overcomplicate writing headlines that get clicks and sales.
They often end up:
Explaining their entire backstory
Making it vague, generic, and forgettable
Not aligning it with their brand
And then they’re met with confusion and constant iterations that makes them want to give up on this altogether.
But, it doesn't have to be that way.
So, in today’s edition, I’ll teach you the formula that will get clicks and sales by crafting your headline for your brand.
But before I do, let me ask you a question:
Do you want to build a brand in less than 5 mins per week?
If you answered yes, then please consider subscribing because I share content that helps you build a bold brand that stands out from the crowd.
Done? Great. Now let’s get back to the formula.
“I help X achieve Y through/without Z”
That’s it. That’s the formula.
Simple, right? I told you it would be.
But don’t let its simplicity fool you. This formula is powerful. It’s effective.
Why?
Because it covers the three essential elements of any headline:
X: Your target audience.
Y: Your value proposition.
Z: Your unique selling point.
Now, let me show you how to use this formula in practice.
🎯 X: Target Audience 🎯
Who are they? What are their goals? What are their challenges? What are their desires?
You NEED to be specific here. You can’t just say “everyone” or “anyone”. Pick one core audience and focus on them.
Example:
I help business owners…
We help personal trainers…
I help freelance designers…
💎 Y: Your Value Proposition 💎
This is the solution you help your target audience solve.
What are you helping them achieve, solve, and avoid?
It’s important to know the problem you’re solving needs to be BIG. It should be something that keeps them up at night and would open their wallets searching for their credit card for someone who can solve this for them.
Example:
I help business owners 10x their productivity…
We help personal trainers scale to 300 customers…
I help freelance designers close 4 clients per month…
🎇 Z: Your Unique Selling Point 🎇
Now here are two routes you can take to fill in Z:
Through Z: This is your primary way of solving their problem or delivering their benefit. It’s the method or tool or system or process that you use.
Without Z: This is a limiting belief or obstacle that your audience might have that prevents them from solving their problem or achieving their benefit. It’s something that they think they need but they don’t.
Example:
I help business owners 10x their productivity through Monk Mode.
We help personal trainers scale to 300 customers without paid ads.
I help freelance designers close 4 clients per month through email marketing.
Got it? Great.
Now, all you have to do is put these three elements together, and voila! You have a headline that works for your brand.
Do you need to copy the formula word for word?
Of course not.
You can also tweak it, rearrange the order, and refine it as needed. As long as you have X, Y, and Z, you can’t go wrong.
You can use this headline on your social media bios, intros, products, landing pages, and practically anywhere else.
Here’s how I’ve done it for myself:
Now, none of this works if you don’t have a brand in the first place.
Hell, without a brand, you won’t know who your audience is, what their problem is, or how your solution helps them.
Without a brand, you won’t have a headline. You’ll have a headache.
So if you don’t have a brand yet, or if you want to improve your existing brand, I have something for you.
It’s a free 45-minute strategy call where I can share some strategies and ideas that I’ve used with my past clients.
Cheers,
Ashar