Why Your Brand Needs to Think Like Ferrari and Act Like Toyota
Read time: 3 minutes, 19 seconds | Balancing Boldness and Reliability for Successful Branding
Hey there!
Welcome to The Creative Box!
For those who don’t know I put out 2 editions of TBC before but stopped posting. But, I want to continue now and stick with it.
As I’ve started writing more, I think being able to explain this in an email is a good point.
Plus, if you (the end user) get some value in return, then that’s a dub!
What is it?
The whole idea behind The Creative Box is a newsletter that keeps you up-to date with what’s happening in the industry whilst equipping you with the knowledge you need to create a positive brand.
The 3 D’s
I want to create a pattern for how each newsletter will flow. Here’s what I have in mind:
Deep Dive - A segment where I dive deep into a particular aspect of branding with the goal of sharing practical and actionable tips that you can apply.
Design Dissection - I’ll use this space to uncover what’s happening in the industry, sharing my thoughts, and what you can learn from them.
Designer’s Toolkit - A handful links of some of the interesting things I’ve found that I believe you can benefit from!
The flow
Anyways, here’s what we’ll explore in today’s edition:
Why Your Brand Needs to Think Like Ferrari and Act Like Toyota
Bolt’s redesign and how they’ve set a new standard
5 Interesting links to level you up
Deep Dive Of The Week
Your brand needs to think like Ferrari, act like Toyota.
What do I mean by that?
A Ferrari exudes boldness and turns heads wherever it goes.
However, it may not be the best choice for daily use.
It’s got high maintenance costs and potential limitations in heavy traffic.
On the other hand, a Toyota may not be as flashy as a Ferrari.
However, it offers something a Ferrari doesn’t.
Reliability and longevity.
This makes Toyota a smart choice for everyday use.
Now let’s compare this to the world of branding.
When you’re building a brand you primarily want to do 2 things:
Stand out
Deliver your promise
Here’s why.
A brand that only focuses on being flashy and noticeable without delivering on its promises will eventually come across as unreliable and scammish.
On the other hand, a brand that consistently delivers its promises without attracting attention may go unnoticed and fail to make a significant impact.
The key is to find a striking balance between standing out and delivering.
By doing so, you create a brand that not only captures the attention of customers but also earns their trust and loyalty.
To conclude, looks don’t always matter.
Your brand needs to not only stand out from the competition but also consistently deliver on its promises to earn the trust and loyalty of its customers.
Design Dissection
In each edition of The Creative Box, I share my thoughts on the latest developments in the design and branding Industry.
This week I’m looking at the redesign for Bolt.
This has to be one of the most refreshing and energetic brand identity I’ve seen in a while.
From my understanding, Bolt is a payment checkout solution.
The message it wants to push is how quick and simple their payment solutions are. Now, how did they translate this message into their brand identity?
By simply making it look electrifying and quick.
They used bold colors and cleverly hid a lightning bolt symbol in their logo.
This implies speed and quickness, which perfectly balances their message.
They’ve also managed to set a new standard.
You don’t have to be boring and bland to be a payment solution. It seems like that’s the norm and as a result you’ve got everyone looking the same.
However, you can still be electrifying and bold and stick to the brand promise.
Designer's Toolkit
A collection of links of helpful resources, guides, and tools I’ve found over the week.
Outfit - Found this super slick and geometric Google font. Clean and bold.
How to create landing pages that convert - An excellent article that uncovers the anatomy of a high converting landing page.
Putting feelings in a packaging - A brilliant identity showing feelings being implemented into a packaging.
Animated Icons - A neat free list of animated icons to up your design game.
If these newsletters are starting to feel like a snooze fest, it's time to hit the unsubscribe button.
No hard feelings though, we'll still be friends even if my emails aren't your cup of tea.
Until next week 👋
Cheers,
Ashar